After viewing hundreds of advertising works from all over the world it appeares that the favorite musical instrument of all advertisers is a piano. As soon as we heard the sad piano – we knew it would be a sad PSA.

Moreover, all these sad melodies are similar to each other, because advertisers use the same musical drains. We decided to make fun of the situation and to make an advertisement for our friends at to420, a creative studio writing wonderful music on request.


Suggest advertising market to looking for the music making by the professionals with a personal touch.


A video appeal to colleagues all over the world, wishing them to stop using the drain monotonous music for their cases.


Hungry Boys
  • Creative Director Vlad Sitnikov
  • Copywriter Aleksander Shtefanets