To inform about the Grand Tour route and to show that Switzerland is not just about cheese, chocolate and watches – it’s a place where you can find a new you.
The GET LOST. GET NATURAL quest. Touch the sky, plunge into the depths, ride a bicycle in the mountains — these are just some of the things to experience on the quest with its heroes.
The Get Lost. Get Natural quest spanned several weeks. The users answered themed questions and competed for a 1643-kilometer tour of Switzerland’s most famous sights.