Age Expert Sculptor
Together with L’Oréal Paris and Yves Pires, a famous French sculptor, we have introduced a new product in Russia and encouraged women to stop hiding their age.
Objective
To tell about the new product, Age Expert Sculptor by L’Oreal Paris for women aged 45+ and 55+. It is the first 3-in-1 moisturising skin care product for the face, the neck and the decollete zone. The cream provides complex care for all three zones, saving time and money.
Insight
At what age is a woman most attractive? Is it true that her attractiveness can fade just because of age? L’Oréal Paris expects are convinced that it’s not! The key is to keep feeling beautiful and energetic and to take daily complex care of the so-called “beauty triangle”: the face and the decollete zone.
Idea
We have launched the unprecedented Eternal Beauty project that will immortalise mature female beauty in a true work of art. A famous French sculptor will create a sculpture right in front of the viewers’ eyes, drawing inspiration from real examples of Russian beauty.
