Become a KFC star!
How to place a film set on one square meter? Together with Perfect Fools, a Swedish creative agency, we have created Moviematic, a unique video machine which helps everyone to feel like a TV star with only one button push!
Objective
To draw attention to i-Twister Bacon, new product of KFC fast-food restaurants
Idea
In cooperation with Perfect Fools we have invented and created the world’s first automatic film set that has combined operator’s and director’s spans of responsibilities. Visitors of flagship KFC restaurants in Moscow and St. Petersburg tried on a role of actors.
Each customer who bought i-Twister Bacon had a chance to show one’s worth in front of an unusual camera and become a star of a new promo video of the restaurant. Within two weeks 20 favoгrites were selected through the online voting, and the video with the winner was announced on television on March 31.
Publications
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KFC gives a chance to become a movie star Read more
