THE HIGHEST CRASH RATE PLACES IN MOSCOW
Advertising should be useful! It is this idea that led our creatives when they worked on a special project for the IC “Soglasie” based on the Yandex.Map Road Crash Statistics.
Insight
How to help an automobile owner who is exhausted by constant traffic jams and looks for any possibility to reduce time spent on the road?
Idea
The map contains branded placemarks that warn users about the potential danger. Their location is based on the Moscow road crash statistics. Car enthusiasts can adjust and optimize their route thanks to this project. There are three colors of placemarks: red, orange and yellow. They indicate the level of emergency danger. Red marks, for example, have a very fierce title “Always crashes.” The information layer on Yandex.Maps became part of a media campaign to promote a new product – “yo-polis” – insurance policy.
For the first time, Moscow locations with the highest crash rate ranked according to Yandex.Probki data are the content of a new project – a special ads layer on Yandex.Maps!
