Odnoklassniki is ok!
ODNOKLASSNIKI, a social network number two in Russia, has moved to a new domain – OK.ru, thus having taken an important step in the brand repositioning.
Objective
To change the visual code while preserving the core idea of the project.
Insight
Every day millions of photos, videos and texts, as well as creative solutions make up a compelling and unique testimony of users’ life. A true riot of colors and emotions – that’s how we saw ODNOKLASSNIKI.
Idea
We have found an artist and designer whose work, as we believe, would be able not only to unite all what OK was at the time of change, but also to give it new impetus, new life.
Решение
A new OK design concept by Karim Rashid, at the center of which is the idea of User Generated Art.
This famous designer, known for its extraordinary and unique creative approach, managed to express and put together all social network users’ lifetime experiences in a new unique visual code.
Result
We have reached our goal: hundreds of publications in the Russian media about the new positioning and collaboration with Karim Rashid (Lenta, Gazeta, Vesti 24, RBC, etc.), thousands of satisfied users – visual code that was able to convey the message at first glance.
Publications
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Social Network "Odnoklassniki" has shortened its name to "OK" Read more
