Conceal Imperfections

Together with L’Etoile cosmetics and perfume chain stores, we designed a non-standard outdoor advertising to promote Chantilly fluid foundation.




All over the world, city buildings are illuminated at night. Bright lights show all the imperfections of brick walls.


We decided to play with the light to hide all the imperfections and installed a Chantilly foundation vial on the facade of “Flacon”, one of the most visited Moscow art spaces. The vial flickered every five seconds, and the light emanating from it hid wall unevenness and roughness of masonry cladding, demonstrating the effect of Chantilly foundation to passers-by.


  • PR Director Alena Gromnitskaya
Hungry Boys
  • Copywriter Alexander Shtefanets
  • CCO Vlad Sitnikov
  • Art Director Anton Vodogreev
  • Art Director Roman Antonov
  • Account Manager Alina Rozhkova
  • Producer Sergey Anokhin
  • Music Alexander Shtefanets
  • Motion Designer Sergey Yumakov
  • Motion Designer Andrey Geraskin
  • Creative Director Artem Filimonov
  • Designer Daria Grigoryeva
  • Chief Technology Officer Evgeniy Polushin