The Daily Life of Pure Skin
For the first time Garnier Pure has gone for this kind of communication and started speaking the language of its audience. Together we have worked on a strange, surprising, but very successful project — an animated series called The Daily Life of Pure Skin.
Objective
To speak with teenagers on their territory in a language they understand.
Idea
We have created an absurd series starring the worst enemies of all teenagers: a pimple, grease and blackheads. Not only were these characters in the cartoon, but they also got involved in the brand’s official VK community.
Besides, community members have been inspired by our cartoons and started creating their own characters, who we also included into The Daily Life of Pure Skin.
Result
-
500 000
total reach -
37%
community growth -
9800
likes and shares
