The real life of video game characters

Together with ExactlyDigital we have released a new video to mark the release of the new Lenovo P90 smartphone


The smartphone has a powerful processor, so it is perfect for gamers of all ages. Lenovo P90 also has a powerful battery that lasts up to 2 days of active usage, a quad-core Intel Atom processor and a 5,5 inch Full HD display. Thanks to that all the games become hyperrealistic. This hyperrealism is what we wanted to highlight.


We wanted to show how real games can get and how the smartphone allows for full immersion, and here is what came of it

Alexander Stefanets, Hungry Boys copywriter: “Ever wondered what happens in games after the happy end? So you’ve saved the princess, defeated King Kong, bought a sword or won at FIFA, what now? What will life be like? That’s what we wanted to show.
Every time you die in a video game, you make a pixelated family sad. Play better, let them earn their living and live happily ever after! Shoutout to all the gamers”.


Hungry Boys
  • Creative Director Vlad Sitnikov
  • Copywriter Aleksander Shtefanets
  • Account Director Agunda Baeva
  • Producer Ira Zhirikhova, Alexey Nikolaev
  • Illustrator Sergey Kostik
  • Composer Alexei Kapkaev
  • CEO Anna Karaulova
  • Head of Social Media Department Polina Malakhova
  • Content Director Aleksander Popov
Simply Good Production
  • Director, Cameraman Marat Adelshin
  • Producer Andrey Trukov, Timofey Butov
  • Artistical Director Varujan Gangzjumyan
  • Sound Design Egor Fastovets