To organize a largely attended feast with an international scope, to draw attention to the tradition and the brand, and to set a record in the Guinness Book of World Records.
Multifaceted digital promotion of the event: long-table.ru website with registration form, a special project together with Uber, promotional campaigns on such radio stations as «Comedy», «Energy» and «Nashe Radio», special projects on social networks. Famous bloggers Peter Salnikov and Viktor Zuev went on a journey from Velké Popovice to Moscow, during which they built the largest real-virtual table. Bloggers wrote posts on social networks, reported about each stage of the journey on websites, recorded video and streamed on Twitter. During the event, on September 19, the Moscow Velkopopovický Kozel table, 60 meters in diameter, was certified by the Guinness Book of World Records as the biggest round table.
5 285 784
LITERS OF BEER DRUNK