The real life of video game characters
Together with ExactlyDigital we have released a new video to mark the release of the new Lenovo P90 smartphone
Objective
The smartphone has a powerful processor, so it is perfect for gamers of all ages. Lenovo P90 also has a powerful battery that lasts up to 2 days of active usage, a quad-core Intel Atom processor and a 5,5 inch Full HD display. Thanks to that all the games become hyperrealistic. This hyperrealism is what we wanted to highlight.
Idea
We wanted to show how real games can get and how the smartphone allows for full immersion, and here is what came of it
Alexander Stefanets, Hungry Boys copywriter: “Ever wondered what happens in games after the happy end? So you’ve saved the princess, defeated King Kong, bought a sword or won at FIFA, what now? What will life be like? That’s what we wanted to show.
Every time you die in a video game, you make a pixelated family sad. Play better, let them earn their living and live happily ever after! Shoutout to all the gamers”.
Awards (1)
Publications
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Lenovo shows day-to-day life of computer game characters Read more -
Smartphone Brand laughs at plumber Mario and Princess Peach Read more
