Tremendous feast
For over a hundred years, a tiny Czech village Velké Popovice has been remaining famous not only for its beer, but also for its long-established traditions. One of them is when a big company of friends gathers around the table for a feast. This year, we have supported the project of the Velkopopovický Kozel brand and organized the biggest feast for beer lovers, which stretched across the whole continent and was listed in the Guinness Book of World Records!
Objective
To organize a largely attended feast with an international scope, to draw attention to the tradition and the brand, and to set a record in the Guinness Book of World Records.
Idea
Multifaceted digital promotion of the event: long-table.ru website with registration form, a special project together with Uber, promotional campaigns on such radio stations as «Comedy», «Energy» and «Nashe Radio», special projects on social networks. Famous bloggers Peter Salnikov and Viktor Zuev went on a journey from Velké Popovice to Moscow, during which they built the largest real-virtual table. Bloggers wrote posts on social networks, reported about each stage of the journey on websites, recorded video and streamed on Twitter. During the event, on September 19, the Moscow Velkopopovický Kozel table, 60 meters in diameter, was certified by the Guinness Book of World Records as the biggest round table.
Result
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329 010
VIDEO VIEWS -
5 285 784
REACH -
32 500
ONLINE REGISTRATIONS -
3391
EVENT REGISTRATIONS -
1000
LITERS OF BEER DRUNK -
1GUINNESS RECORD
Publications
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The largest round table in the world set in Moscow Read more -
The show of Velkopopovický bartenders and blacksmiths heading towards the world record Read more -
On Saturday there will be an attempt to get into the Guinness Book of Records with the biggest table full of guests Read more
