KFC Bucket
While in America and Europe KFC Basket is already a part of internet culture, in Russia people were still unaware of it.
Insight
The insight was “when I have fun with my friends, everything we do should be fun”
Idea
We positioned KFC basket as a fun way to eat chicken. We engage young people using their own language and launched the first meme campaign in Russia.
Решение
We re-invented the “Baskethead” meme, using Russian reality. We used the power of crowdsource creative from one of the biggest internet youth community in Russia: MDK (similar to 9gag). Within four weeks, KFC basket became a new Russian meme.
Result
Within a month we reached more than 10 million members of the target audience. The number of young people who tried KFC’s Basket after the campaign has grown by 50 %.
Awards (5)
Publications
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KFC Russia sums up the results of a successful meme promotion campaign of the "Basket" product Read more
