There is no insight in this message in the traditional understanding. To be more precise, it is laid in the product. People have heard about Wokker and they know that it is modern and convenient food. Our goal was to make people aware of this fact via some online tools.
The problem was not a piece of cake. We needed to create an advertisement for a brand which doesn`t use traditional channels of communication.
We decided not to sell an obsessive message «Just buy Wokker», we created an idea about a boy who loves Wokker sincerely. Moreover, we added some magic to this story, using short video tricks, which are so popular on Instagram, Vine and other social nets now.