Come up with a campaign to support the new service of TKS-Bank. The slogan: “Stop living in banks!” (*in the Russian language the notions of a bank and a jar are represented by one word “banka”) It was decided to put this slogan literally in the video.
We knew the client’s wish – a simple and intuitive solution.
So we put the characters – an ordinary Russian family – in glass jars.
Despite the absurdity of this situation, there is one logical way out, stated by the slogan: “Stop living in banks!”