Easier than cash
TKS Bank launched a new service “Tinkoff Mobile Wallet”, with the help of which the Russian mobile users will be able to transfer money and pay in almost any online stores without any commissions and overpay.
Objective
Come up with a campaign to support the new service of TKS-Bank. The slogan: “Stop living in banks!” (*in the Russian language the notions of a bank and a jar are represented by one word “banka”) It was decided to put this slogan literally in the video.
Insight
We knew the client’s wish – a simple and intuitive solution.
Idea
So we put the characters – an ordinary Russian family – in glass jars.
Despite the absurdity of this situation, there is one logical way out, stated by the slogan: “Stop living in banks!”
