One-of-a-kind looks were developed by the official L’Oréal Paris make-up artist Nika Kislyak, fashion stylist Olga Bobrova and Russian fashion bloggers. Also, all users can create their own color looks and take part in a competition. In order to become a participant, it is necessary to upload a picture or a collage of the fanciest look with stylish manicure and share it in social networks. The main prize is a photo session involving makeup artist Nika Kislyak and fashion stylist Olga Bobrova. The winner of the week receives a set of nail polishes.