Glossy face. It ruins lives of many girls and women. Discomfort, lack of self-confidence and nervous looks in the mirror. All that turn a modern girl’s life into a nightmare. A new Vichy Normaderm product – Total Mat daily care – puts an end to the problem of oily and glossy skin.
This insight determined the whole story. The assosiation with a fat crepe was obvious for any girl. On the basis of this idea we made up a story about a girl whose life turned into a nightmare because of a crepe! This image helped us to render what a modern girl feels suffering from a glossy face.
Vichy has proved its ability to understand all the consumers’ needs and problems and to produce something helpful. Vichy Normaderm Total Mat. Shine without looking shiny.