Vichy Normaderm Total Mat

The task of our agency was to find the insight that would help the brand to tell its target audience about the new product, to the young girls who know what a disaster a shiny face can be.


Glossy face. It ruins lives of many girls and women. Discomfort, lack of self-confidence and nervous looks in the mirror. All that turn a modern girl’s life into a nightmare. A new Vichy Normaderm product – Total Mat daily care – puts an end to the problem of oily and glossy skin.


This insight determined the whole story. The assosiation with a fat crepe was obvious for any girl. On the basis of this idea we made up a story about a girl whose life turned into a nightmare because of a crepe! This image helped us to render what a modern girl feels suffering from a glossy face.

Vichy has proved its ability to understand all the consumers’ needs and problems and to produce something helpful. Vichy Normaderm Total Mat. Shine without looking shiny.


Hungry Boys
  • Account Manager Lyubov Chubataya
  • Account Manager Ksenya Kireeva
  • Idea Konstantin Kupriyanov
  • Copywriter Artur Miroshnichenko
  • Copywriter Natalya Varguleva
  • Producer Tatiana Chepko
  • Director Aleksey Sobolev
  • Cameramen Mikhail Koroteev
  • Producer Anna Soboleva