TRAVEL THE WORLD WITH BEELINE

An interactive project based on Google Street View for Beeline

Objective

Our task was to promote new Beeline service “Roaming. Planet Zero”.

Insight

We decided to involve the audience that no longer reacts to simple advertising on the Internet and use non-standard means of communication

Idea

We found a solution to this problem – an online game based on Google Street View! The online RPG came out beautiful and addictive. The opportunity to walk down the sunny streets of Lisbon and Chicago has left no one indifferent. Idea: together with Initiative.

4 days – 14 routes

Participants took a virtual tour of cities around the world, and, using a compass, searched for hidden monuments and architectural details.

The main trackers got 3 tickets to Europe for two, as well as tourist guides from the mobile operator.

Result

40 596

unique visitors
72 816

views
50 sec

average time spent on the main web page
3,5 min

average gaming time
330

games per day

Long-lasting communication with the brand. The majority of users played during the whole campaign.

Publications

Team

Hungry Boys

Creative Director Vlad Sitnikov
Copywriter Nataliya Varguleva
Account Manager Lubov' Chubataya
Producer Tatiana Chepko
Development Eugeniy Kuz'min