Stop advertisingstalking

Together with UC Browser team, we shot a commercial ad in a thriller style about ad blocking.

Objective

To tell about the most demanded function of UC Browser – blocker of advertising on sites using Adblock.

Insight

Today, advertising surrounds us everywhere. There is literally no place to hide from it. Every day, more sophisticated ways are being invented to communicate thousands of advertising messages to almost defenseless people.  

Idea

In order to illustrate the difficulty of getting rid of obtrusive advertising, we used a popular thriller plot: a lonely girl being followed on empty city streets in the night.

Team

UC Browser
  • Head of Marketing for Europe Sylvia Wong
  • Head of Marketing for Russia Dmitry Lushnikov
  • Marketing manager Mila Popova
Possible Group
  • CCO Vlad Sitnikov
  • Creative Director Artem Filimonov
  • Art Director Roman Antonov
  • Creative Marat Arutyunov
  • Agency Producer Sergey Anokhin
  • Senior Account Manager Inna Kovaleva
ASAP (Production)
  • Director Kirill Novikov
  • Director Of Photography Andrey Krauzov
  • 1st AD Mina Khlechyan
  • Editor Anton Mironenkov
  • Producer Yulia Bogdanovich
  • Colorist Artem Leonov
  • CG Studio METR Music Production
Sounds Like a Plan (SLAP) (Sound)
  • Composer / Sound Designer Philip Alexandrov
  • Mastering Ibenji
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