PRESENTS ARE HERE!
On New Year’s Eve, we have developed a design concept for Eldorado chain stores and launched a competition in the form of interactive games with lots of prizes, the main one being iPhone7!
Objective
To create an atmosphere permeated with the New Year’s spirit for all Eldorado customers.
Insight
It is often the case that the gift search-and-buy process becomes too tiring and turns into a real quest, especially when it comes to home appliances, electronics, and household goods. Sometimes you just want a present to appear out of nowhere, so all the problems would be solved at once.
Idea
To create a New Year’s atmosphere for customers, we have decided to decorate Eldorado shops with funny images of the main New Year’s symbols. And, to facilitate the search for presents, we have planned the launch of interactive games in the chain of outlets as well as on the Internet, where anyone can win discounts and gifts from Eldorado.
