In “Eldorado” it’s called…
As part of the “Eldorado” campaign we have prepared a series of videos about opening of new departments in chain stores.
Objective
To tell about the launch of new product categories and range expanding of existing ones in “Eldorado” chain stores.
Insight
When you want to buy a TV or a washing machine, you think about a number of shops with “Eldorado” being one of the first on the list. Now the network has expanded its assortment and introduced new categories of products (including “Textiles”, “Goods for country houses” and “Products for mom and baby”), so customers will be able to plan out and make almost all their purchases there.
Idea
In a series of short promo videos with the Plotnikov family, characters already familiar to the audience, we have demonstrated that you can find products for the whole family in “Eldorado”: from blankets and pillows to toys and diapers.
