You’ve got a car!
We have launched a series of TV and Internet commercials jointly with AM.RU, one of the biggest Russian car trading platforms which sells passenger and light commercial vehicles. Our promo videos star is Leonid Yakubovich, the permanent presenter of a TV quiz show “Field of Miracles”.
Objective
As part of this campaign, we faced an interesting and difficult task: to increase brand awareness and to get to the top-of-mind of those who plan to buy or sell a car. In other words, we needed to help AM.RU to stand up as the absolute market leader. But that’s just the beginning! In the next few months, we will tell you about new and interesting opportunities AM.RU has.
Insight
This is the first brand that has frankly admitted that people don’t care about the attributes distinguishing competitors from one another. They choose the most advertised online car market, that’s all, no intricate USP. Only bright and memorable creativity. That is why we have based our strategy on the logic that the whole country would notice a 15-second AM.RU TV commercial. This is only the beginning: Leonid Arkadievich is now the face of the brand, and we are preparing a new series of commercials
Awards (1)
Publications
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Hungry Boys presented a new advertising campaign for car dealership service Read more
