Persen.Night
The Sandoz Pharmaceutical Company is launching Persen.Night, a new sedative medicine.
Objective
To make creative POS materials in order to promote the new product in pharmacies.
Insight
Persen.Night is a sedative. People take it when feeling anxious and nervous, when something is disturbing them.
Idea
To highlight the sedative features of the medicine.
Solution
We have decided to make branded Do Not Disturb signs. While serving their immediate purpose in homes and offices, they will draw attention to the medicine’s main function: to keep people resting calmly.
