Life From the Other Side

YotaPhone has become a real breakthrough in the world of smartphones thanks to its second screen on the back panel.

Objective

No brand has ever tried to experiment with its products so dramatically. Our unusual campaign for social media has shown that this gadget is meant to become a legend.

Idea

Famous historical figures and literature characters are using YotaPhones in situations everyone is familiar with from books. We showed the past as if people had used YotaPhones back then.