Read My Lips
Together with Maybelline New York we launched a new fancy and interesting Read My Lips project.
Objective
To tell the audience about the legendary Baby Lips lip balm that has finally been introduced in Russia
Idea
The brand started Read My Lips flash mob along with beauty bloggers on Instagram several months ago. The participants were challenged to guess the word silently pronounced on the video.
In every video, a model applies a lip balm of a different tone, so it is possible to evaluate the whole product series consisting of 6 tones staying online. But the most important thing is Baby Lips’ qualities that keep lips beautiful, trendy and moisturized for 8 hours even in winter time.
In case the encoded words were guessed correctly in three, four or five videos, users received a promo code with a 20 percent discount for the lip balm purchase.
Result
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35 673
visitors on the website -
4950
contest participants -
2 900 750
Reach -
94 287
Likes -
16 265
Views on Youtube
Users posted more than 200 videos on Instagram with a #readmylips hashtag
Amount of Maybelline NY followers on Instagram increased by 1.5 times
Amount of Maybelline NY followers on VKontakte increased by 3 times
Awards (3)
Publications
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Hungry Boys will teach how to read lips Read more
