A Magic Wish-Fulfilling Laptop
Objective
Offline promotion of the film “Odnoklassniki.ru: CLICK for Luck”
Insight
The main character of the movie, a young and unfortunate advertiser, finds a magic button that fulfills all his dreams. So we decided to remind people about the importance of dreaming. Or rather to fulfill the dreams of our participants..
Idea
We placed a laptop in front of a large screen with a camera in one of the shopping centers in Moscow and called it a “wish-fulfiller”.
Everybody who had written their wish in the search tab of the social network immediately saw its fulfillment as an image on the screen and their personal photo. But it was actually visualized by the artists hiding behind the screen.
